What Sora Changes for Video, Startups and Education

Jiang Wu · 2024-02-19

Originally published in Chinese on February 19, 2024. OpenAI previewed Sora, its text-to-video model, on February 15, 2024. Here is what I make of it so far. What it does to the video industry Its one-minute clips hit the short-video business, but for the video industry as a whole the impact looks limited for now. Where content creation is limited Most people are not very good at turning what they want to say in video into words, and concrete, detailed content still needs more meaningful accumulation. Video is also only a form of presentation. The lasting value behind it is the IP and the talent in the content, and I expect no breakthrough there in the short term.

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