Doubao on the Attack
Jiang Wu · 2025-03-05
*Originally published in Chinese on March 5, 2025.*
Doubao is ByteDance's AI chatbot. These are my notes on what it shipped in early March 2025 and where it is heading.
Highlights of recent Doubao updates
March 5, 2025: "Deep thinking" is live
- Doubao's reasoning mode is live, covering Q&A, search, writing, and reading.
- Turn on the "deep thinking" switch in the input box to try it. It thinks before answering, layer by layer, making complex problems simple.
The "AI text-selection toolbar" is improved
- In Doubao's desktop version, after selecting text, you can type a question into the "AI text-selection toolbar" and get Doubao's reply quickly.
Documents from writing are saved automatically to the "AI cloud drive"
- Documents generated with the "help me write" skill are saved to the "AI cloud drive" for unified viewing and organizing.
"Help me write" supports locally uploaded reference files
- When using "help me write," you can upload a local file as reference material so the result fits the need better.
"Meeting minutes" is improved
- The display of meeting minutes results is improved for a better viewing experience.
A new home page is live
- The layout and interaction logic of the home page are refined, for a simpler and smoother experience.
The "AI cloud drive" is live
- It supports document and image upload, with unlimited capacity and no speed limit.
- One click runs AI parsing on uploaded content, and files are easy to manage and share.
- Soon it will extend to audio and video upload and parsing, with one-click audio-to-text, mind-map generation, and AI Q&A based on audio and video content.
The "AI reading" view is live
- It improves web browsing: try the "AI reading" view when reading news and articles.
- Doubao skills are easier to use: get a full-text summary quickly, generate a mind map in one click, read the full text aloud automatically, and read more efficiently.
Doubao's direction: from chatbot to all-purpose personal assistant
- Doubao's numbers keep growing and it iterates fast.
- The goal is to move toward an all-purpose personal assistant.
How I think about Doubao's feature iterations
- From the service angle: the first entry point closest to the user.
- High-frequency features: time spent in the service and the entry point.
- Users' daily active demand.
- The priority of iterations that extend personal needs.
How Doubao reads user needs accurately
Automatic meeting notes
- It beats the paid cloud meeting-note products from abroad.
- A plug-in takes over voice input and output, and the voice stream becomes accumulated data.
- It makes product innovations on top of existing hardware, similar to the course recording feature in Dedao's Get Notes.
- The summaries and organization of meeting minutes are clear, and the technology may be the same as Feishu's underlying one.
Cloud drive
- Cloud documents of unlimited capacity can be uploaded, interpreted, and reworked.
- It may grow into open-ended storage space.
- In the short term, because of review pressure and cost, video uploads are not open.
- It is a bid for the position of personal file center and library.
Model capability in scenarios
- Features such as image-to-image and imitation writing lower the barrier to getting started.
- Results and content are more predictable.
AI traits and product strategy
Structured AI capability
- AI capability is broken into individual feature points.
- It may later focus on analyzing and managing user behavior data across its whole life cycle.
Product direction: from addition to subtraction
- Features are added now, and later subtracted based on data feedback.
- Core functions may be distilled into standalone feature points, such as search, personal data storage, assistant products, and office products.
- Doubao today is a grab bag, and later it may look more like a cloud computer.
Doubao against DeepSeek, and its development
- DeepSeek is growing fast and pulling away some users.
- The effect on Doubao's daily actives is limited, and its entry points and influence keep rising.
- Entering through work assistant is already a settled strategy.
- Its future form (a browser or something else) is not clear yet. It keeps iterating and evolving.
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